Nature Conservation Research Centre Conserving the environment. Developing communities
creating value in the grassroots movement

Going Grassroots: Marketing Value, Passion, and Action to the Community

You may wonder how it happens. A product or service receives viral attention and notoriety seemingly overnight. It’s the holy grail of marketing and the dream of every organization with a message to spread and no budget for advertising. Grassroots movements, products, and communities build on four critical elements. Value Does it have value? Value […]

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