Creating an online advertisement is not as easy as you think it is. There is a more massive chance to fail with advertising online than doing it on print because it is easy for people to close their windows, or to scroll up or down the screen if the ad does not interest them. People have short attention spans when they browse the internet, and so if you don’t publish an ad that makes an impressive first impression, then you are just wasting your time and resources.
Instagram has grown phenomenally large lately due to this platform being exclusive to photos and short videos. So, if you want to look for images and videos that won’t take much of your time (like YouTube), then Instagram becomes your go-to for this fix. This platform has also innovated the concept of camera filters, allowing anyone to edit their photos with just one click. Even poorly taken pictures with lousy lighting suddenly look great with filters.
If you have a visual-based business like a bakeshop, coffee shop, restaurant, design, or clothing store, for sure, you must use Instagram to improve your online presence. You do not have to look very far to search the perfect social media platform for you because Instagram’s selling point is in its images and short videos. So, if you have mostly visual content, Rochester SEO agency & marketing services insists not hesitating to start a business page on Instagram.
However, if your business does back-end tasks like accounting and manufacturing, it is best to go for Google Ads since the transaction is business-to-business (B2B). Companies in these industries do not usually look for partners on social media. Businesses that seek for partners on social media are generally from travel, food, fashion, and design-related industries.
Signing up for Instagram is the easy part. But how about publishing your advertisement? How do you make sure that the ad that you are about to release can captivate people?
How do you make sure that you don’t waste time with producing your ads?
Here are some tips to help you find success with Instagram ads:
1. Invest in professionals
You may have great ideas for your marketing tools; however, if you don’t have the right people to turn these ideas into reality, then you are losing on your business potential. You may think that hiring professional photographers, photo editors, video editors, text editors, and videographers is not worth it since you can get amateur ones for a fraction of the price. However, there is a reason why they are called “professionals” and not “amateurs.” They know their craft well and have proven their skills in the impressive portfolio that they have. If you want your Instagram ad to work well, consider hiring professionals. The financial and marketing returns will be massive.
2. Be captivating
When advertising online, the saying “First impressions last” holds true. You do not want the audience to skip your ads, or to even take the ads against you as a company. You want the audience to feel that you connect with them well, and you know what they want. Be creative and think of ways where you can captivate the crowd. Do not copy any other company’s gimmicks because this is the worst that you can do. It is now easy to come across copycats because of the internet, so make sure you have a unique voice to tell the world.
Instagram is a powerful marketing tool these days. Once you get its publishing secrets, you can be sure of an improved branding image online.