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Javan leopard in the wild

Indigenous Peoples & Environmental Conservation

Loss of biodiversity has become one of the most pressing global environmental issues of our time. While countless species of flora and fauna are threatened by environmentally unsustainable activities of the human race, attention is often focused on large animals such as apes and big cats. Many environmental groups around the world are struggling to […]

creating value in the grassroots movement

Going Grassroots: Marketing Value, Passion, and Action to the Community

You may wonder how it happens. A product or service receives viral attention and notoriety seemingly overnight. It’s the holy grail of marketing and the dream of every organization with a message to spread and no budget for advertising. Grassroots movements, products, and communities build on four critical elements. Value Does it have value? Value […]

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